Criterion spent several years exploring the edges of social investing, including significant work with the pension fund of The United Methodist Church.  As a result of the unlikely nodes of our network connecting around the issue, Criterion President Joy Anderson joined our efforts with two partners, Kevin Jones and Timothy Freundlich to form Good Capital.  Good Capital is an investment firm that increases the flow of capital to innovative ventures that create market-based solutions to global problems. We believe in the power of the market to create a more equitable economy and sustainable world.

Our first product, the Social Enterprise Expansion Fund (SEEF), leverages the power of venture capital to increase the impact of social enterprises.  Structured as a late-stage venture capital fund, SEEF provides growth capital to expansion stage social enterprises that harness the power of business to create positive social and environmental change in the world.  SEEF focuses on a variety of sectors including Fair Trade, healthy, local food systems, workforce development, financial services, access to healthcare, and education.  Its combination of growth capital and expertise acts as a catalyst that enables proven social enterprises to go to scale, amplifying their social impact and financial return. SEEF offers investors a savvy, rigorously screened, and closely managed vehicle to align their investment strategies with their values, earn an attractive return, and maximize their total impact.