Networks

Criterion has established strong webs of social and intellectual capital that can be engaged to do good in the world. Our 9000-strong network does not comprise a single market, but is an open network, and it is out of this seeming randomness that new thinking arises.  It is through relationships that our social venture ideas are born, partners recruited, funds raised, projects executed and problems solved (including those we didn't know we had).  We structure ventures so that they generate value from and for our network. 

At the core of Criterion's network of 9,000 are connectors.  Connectors are well placed and connected in particular worlds, believe in Criterion and in the value of our offering, and are willing to use their social capital to make connections for us.  It is not just about who we know, but our ability to meet the next person. 

Relationships begin with an invitation.  At Criterion, invitation is both part of our Methodology and a core value of the firm. We have a trusted referral system that reinforces existing connections and strengthens the webs and well honed practices for how to stay engaged with our network, practices that reflect the principles of good friendship. 

We value relationships rooted in innovation, exchange of ideas, and expanding connections. We build trust quickly and play with a sense of openness and fairness. We pay attention to hospitality and carefully define the terms of the exchange as relationships move from formal to informal and to friendships.

Twice a year, at our Convergence gatherings, our network shows up in one place, and magic happens. Open conversations and connections converge to create tangible energy, collaboration, and direction.

 

With today's fast-expanding global networks and the introduction of new leadership, it is more important than ever to develop an inclusive and wide network while making direct personal connections based on value and trustworthiness. The Criterion Ventures team has mastered this process.
Maria de Pilar Avila, Palladium Equity